From Humble Racks to Riches: The Kardashians' Dash Store Began on Kourtney's Credit Card
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- December 06, 2025
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In a candid moment that's got everyone buzzing, Kim Kardashian recently pulled back the curtain on the surprisingly humble, even desperate, beginnings of their iconic Dash boutique. Speaking with her sister Kourtney on a recent episode of "The Kardashians," Kim dropped a bombshell: in the early days, before the private jets and billion-dollar empires, they stocked their very first store by completely maxing out Kourtney's credit card. Can you even imagine?
It's hard to picture now, isn't it? These weren't the mega-rich moguls we know today. Back then, before "Keeping Up With The Kardashians" transformed them into household names, Kim, Kourtney, and Khloé were just three ambitious sisters with a dream, trying to make their mark in the fashion world. Money, it turns out, was surprisingly tight. Kim recalled them sharing a tiny apartment, splitting rent, and just scraping by as they worked tirelessly to get Dash off the ground.
"We had no money," Kim stated matter-of-factly to a nodding Kourtney, painting a vivid picture of their entrepreneurial spirit mixed with sheer desperation. When it came time to fill their fledgling store with inventory, a significant hurdle emerged: the capital simply wasn't there. So, in a move that feels almost quaint given their current financial stature, they turned to the one sister who had a reliable credit card – Kourtney. Apparently, she was always the "responsible one." They quite literally bought "every single piece of inventory" for Dash on Kourtney's plastic, with a simple promise: "We'll pay you back."
This little anecdote really throws into sharp relief just how far the Kardashian-Jenner clan has come. From maxing out a credit card to fund their passion project to building individual empires worth hundreds of millions, even billions, it's a testament to their unwavering determination and, let's be honest, their shrewd business instincts. It shows that even the most successful ventures can start with a leap of faith, a shared dream, and, in this case, one very generous sister's credit limit.
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