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Eli Lilly Declares UK 'Worst in Europe' for Drug Prices, Threatening Patient Access to New Medicines

  • Nishadil
  • September 25, 2025
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  • 2 minutes read
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Eli Lilly Declares UK 'Worst in Europe' for Drug Prices, Threatening Patient Access to New Medicines

Pharmaceutical giant Eli Lilly, the powerhouse behind the groundbreaking diabetes and weight-loss drug Mounjaro, has launched a scathing critique against the UK's drug pricing environment, boldly labelling it the 'worst in Europe'. This stark assessment raises serious concerns about the future availability of innovative medicines for British patients and casts a shadow over the nation's ambition to be a global life sciences leader.

According to Eli Lilly, the UK's current drug pricing agreement, known as the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS), or its proposed successor, VPAS2, creates an untenable situation for pharmaceutical companies.

The core of the issue lies in the scheme's 'clawback' mechanism, which forces drug manufacturers to return a significant portion of their revenue from sales to the National Health Service (NHS). For 2023, this clawback reached an unprecedented 26.5% of revenue, making the UK an incredibly challenging market for new product launches.

The company's frustration is palpable.

Eli Lilly's senior executives argue that such aggressive pricing policies directly disincentivize investment and the introduction of cutting-edge therapies into the UK. Why launch a revolutionary drug in a market where a quarter of its sales revenue is immediately reclaimed, when other European nations offer more favourable conditions? This isn't just a corporate grievance; it has profound implications for patients suffering from chronic illnesses or those awaiting the next generation of treatments for conditions like obesity and diabetes, where Mounjaro has shown remarkable efficacy.

The pharmaceutical industry broadly echoes Eli Lilly's sentiments.

Industry bodies have warned that the UK's approach not only limits patient access to novel drugs but also erodes the country's competitiveness as a hub for research, development, and manufacturing. If global pharma companies consistently choose to launch their latest innovations elsewhere first, the UK risks falling behind in healthcare advancements, potentially widening the gap in patient outcomes compared to other developed nations.

However, the UK government and the NHS defend the VPAS scheme, asserting that it is crucial for ensuring the affordability of medicines and managing the NHS budget.

They argue that the scheme strikes a balance between securing patient access to innovative drugs and guaranteeing value for money for taxpayers. The high cost of new, patented medicines is a universal challenge, and the UK's position is that a robust pricing agreement is necessary to maintain a sustainable healthcare system.

Despite this defence, the stark warning from a major player like Eli Lilly cannot be ignored.

The UK’s ambition to be a science superpower, attracting significant investment in life sciences, seems at odds with a pricing mechanism that is actively deterring pharmaceutical innovation. As negotiations for VPAS2 continue, a critical re-evaluation may be needed to find a pricing solution that both ensures affordability for the NHS and fosters an environment where groundbreaking medicines can thrive, rather than falter, on British shores.

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