Don't Fall for the Scam: ROG Ally X Pre-Orders Being Scalped for Double the Price!

Just when you thought the era of relentless hardware scalping might be fading, a new contender has emerged, and it's making headlines for all the wrong reasons. The highly anticipated ASUS ROG Ally X, a significant upgrade to the popular handheld gaming PC, is already falling victim to predatory resellers.

Despite being readily available for pre-order at its official price of $799, opportunists are brazenly listing 'pre-orders' for over $2,000 on platforms like eBay. It's a shocking display of exploitation targeting eager gamers.

This isn't a case of limited stock or instant sell-outs. Let's be unequivocally clear: the ASUS ROG Ally X is not hard to find.

As of writing, it's widely accessible for pre-order directly from major retailers at its specified manufacturer's suggested retail price (MSRP). These exorbitant listings on secondary markets are pure deception, preying on consumers who might be less informed or desperate to secure what they perceive as an exclusive item.

Don't be fooled; there's no scarcity here, only greed.

The pattern is unfortunately all too familiar. From next-gen consoles to coveted graphics cards, scalpers have historically capitalized on hype and artificial scarcity. They purchase items at retail, or in this case, simply list a promise of future delivery, then inflate prices to astronomical levels, exploiting the fear of missing out (FOMO) that often grips the tech community.

This behavior not only harms consumers financially but also tarnishes the excitement around new product launches.

For $799, the ASUS ROG Ally X offers some compelling enhancements over its predecessor. Gamers can look forward to a robust 80Wh battery, a substantial upgrade from the original’s 40Wh, promising significantly longer playtimes.

It also boasts 24GB of faster LPDDR5X RAM, a more versatile M.2 2280 SSD slot for easier storage expansion, improved joysticks and a redesigned D-pad for better control, and an enhanced cooling system to keep performance optimal. These are genuine upgrades worth the MSRP, not the inflated prices being demanded by scalpers.

Our advice is simple: exercise caution and vigilance.

If you're interested in the ASUS ROG Ally X, purchase it directly from official retailers or trusted vendors at its correct MSRP. Do not engage with listings that demand double or triple the price for a device that isn't even officially released until July 22. Your patience will be rewarded, and you'll save a substantial amount of money by avoiding these unscrupulous sellers.

Let's collectively push back against these predatory practices and ensure that exciting new hardware remains accessible to everyone at a fair price.