CricFan to redefine cricket entertainment with fans first strategy: Marc Hayward

London-based media entrepreneur and TV producer Marc Hayward is preparing to launch CricFan, an Indian-focused cricket TV and digital platform. Developed with the support of an English Premier League club owner, CricFan will offer various innovative formats centered on fan interaction. CricFan's inception occurred one year ago, stemming from Hayward's drive to leave a substantial mark in the cricket world. The company is geared to become India's leading provider of fan-focused content, believing Indian cricket holds unmatched devotion globally.

CricFan has already designed three unique TV formats, including ‘FanzoneTV,’ ‘Cricket Chirps,’ and ‘Queens of Cricket,’ which honors women's cricket. The principal show, ‘FanzoneTV,’ which is marketed as a platform "by the fans, for the fans," is set to resume in mid-February, heightening the excitement for the 2024 IPL season. The goal is to give fans an avenue for controversial cricket discussions. CricFan is collaborating with influencers known for their bold and outspoken insights.

Hayward insists on the significance of initiating these formats in India, teaming up with local producers to create international content for licensing and distribution. The company anticipates expanding its formats to the US during the T20 World Cup in June 2024.

Moving away from standard broadcasting, CricFan looks forward to unveiling interactive live game shows on mobile platforms, both iOS and Android, where users can win prizes in an elimination structure akin to "Who Wants to Be a Millionaire."

CricFan's future involves establishing a studio facility in Mumbai, investing approximately £1 million. This deals not only aligns with CricFan's needs but also provides upcoming filmmakers and content creators a chance to collaborate and create content.

With its digital-first strategy, the company seeks to align with the shifting tastes of young audiences. Recognizing the demand for concise content on social media, CricFan intends to generate easily shareable and interactive content within their community. India represents a massive realm of potential for CricFan as it aims to contribute significantly to the Indian market’s growth and opportunities over the next decade.