Citizen Unveils Revolutionary After-Sales Support for Watch Enthusiasts in the UK & Ireland
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- September 02, 2025
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For discerning watch owners in the UK and Ireland, the experience of maintaining a cherished timepiece is about to undergo a significant transformation. Citizen, a name synonymous with precision and craftsmanship, has announced a landmark overhaul of its after-sales support, promising unparalleled efficiency and a smoother journey for all its valued customers.
In a strategic move designed to elevate customer satisfaction, Citizen has forged an exclusive partnership with Peers Hardy, a highly respected name in the watch industry's service sector.
This collaboration marks a pivotal shift, centralizing all facets of after-sales care – from routine servicing and intricate repairs to comprehensive warranty claims – under one expert roof.
Previously, the process could be somewhat fragmented, requiring customers to navigate different channels or send their beloved watches to various locations depending on the nature of the service required.
This often led to extended waiting times and a less-than-ideal experience. Citizen's new initiative with Peers Hardy directly addresses these pain points, establishing a single, dedicated point of contact for all service-related inquiries.
This innovative partnership extends its comprehensive umbrella over Citizen's entire prestigious portfolio of brands.
Whether you own a classic Citizen timepiece, a bold Bulova, an elegant Frederique Constant, a robust Alpina, or an exclusive Ateliers de Monaco creation, you can now expect a consistent, high-standard service. This ensures that every watch, regardless of its brand heritage within the Citizen family, receives the meticulous attention it deserves.
The newly appointed service hub, strategically located in Birmingham, is poised to become the epicentre of this enhanced support system.
Equipped with state-of-the-art facilities and staffed by highly trained technicians, the centre is dedicated to upholding the stringent quality standards that Citizen and its associated brands are renowned for. The ultimate goal is to provide a truly streamlined, efficient, and 'smooth customer experience' that reflects the premium quality of the watches themselves.
This major update underscores Citizen's unwavering commitment to its customers and its dedication to not just crafting exceptional timepieces, but also ensuring their longevity and impeccable performance for years to come.
Watch enthusiasts can now look forward to a more convenient, transparent, and ultimately more satisfying after-sales journey, reinforcing their confidence in the Citizen family of brands.
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