Ciara & Dove Remix the Hokey Pokey: A Powerful Anthem for Kids' Self-Belief

Get ready to put your whole self in! Dove, a brand synonymous with real beauty and self-esteem, has joined forces with the Grammy Award-winning global superstar, entrepreneur, and mom, Ciara. Together, they're taking a beloved childhood classic, "The Hokey Pokey," and transforming it into an empowering anthem for "The Kids Table" initiative, designed to bolster self-esteem in the youngest generation.

This isn't just a catchy tune; it's a profound move to address a critical issue: the alarming rate at which children, especially girls, develop appearance-related anxieties.

Studies show that by the tender age of 13, a staggering 80% of girls opt out of life-enriching activities because of low body confidence. These anxieties often start much earlier, as children navigate social pressures, comparisons, and the overwhelming influence of media.

"The Kids Table" campaign aims to create a safe, supportive space where children can celebrate their authentic selves.

The remixed "Hokey Pokey" is at its heart, shifting the focus from individual body parts to the holistic celebration of one's inner spirit, unique qualities, and limitless potential. It’s about understanding that true confidence comes from within and that every child is inherently worthy and wonderful, just as they are.

Ciara's involvement is deeply personal and incredibly impactful.

As a mother herself, she understands firsthand the importance of nurturing self-worth in children from an early age. Her passion for empowering youth and her commitment to fostering a positive self-image align perfectly with Dove's long-standing mission through its Self-Esteem Project. Ciara brings not just her incredible talent but also her authentic voice as an advocate for healthy childhood development.

Through "The Kids Table," Dove and Ciara are inviting families everywhere to engage in conversations that build resilience and self-acceptance.

The campaign provides resources and tools to help parents and caregivers discuss self-esteem with their children in a fun, accessible way, making the journey to self-confidence a shared, joyful experience.

This innovative partnership is more than a marketing campaign; it's a movement to reverse a concerning trend and cultivate a future where children grow up believing in themselves, unafraid to participate fully in life.

By remixing a nostalgic song with a powerful new message, Dove and Ciara are truly putting their whole selves into making a difference, one confident child at a time.