Celestial Feast: McDonald's China Ignites Mid-Autumn Festival with Black Myth: Wukong Collaboration!

Prepare for an epic journey to the west—and to your local McDonald's! McDonald's China has unveiled an electrifying collaboration with the highly anticipated action RPG, Black Myth: Wukong, to celebrate the revered Mid-Autumn Festival. This isn't just a meal; it's a limited-time cultural phenomenon fusing delicious food, collectible merchandise, and the immense hype surrounding one of gaming's most awaited titles.

The centerpiece of this exciting partnership is a specially curated menu designed to transport diners into the mythical world of Sun Wukong.

Fans can sink their teeth into the "Wukong's Flame Burger," a fiery Spicy BBQ Crispy Chicken Burger that embodies the Monkey King's indomitable spirit and formidable powers. For those craving a taste of celestial sweetness, the "Chang'e's Full Moon Pie" is a must-try, offering a warm, delectable Taro (Yam) Pie that perfectly captures the essence of the Mid-Autumn Festival's moon goddess and her symbolic round delicacy.

But the adventure doesn't stop at the food.

True to the spirit of collaboration, McDonald's China is also offering an array of exclusive Black Myth: Wukong themed merchandise. Diners can collect special cups adorned with intricate artwork from the game, and perhaps even stickers featuring the iconic protagonist and other mythical creatures.

These collectibles are poised to become instant treasures for both gamers and fast-food enthusiasts, adding an extra layer of excitement to every purchase.

The timing of this collaboration is impeccable. Black Myth: Wukong, developed by Game Science, has captivated the global gaming community with its stunning visuals, intricate gameplay, and faithful adaptation of the classic Chinese novel, Journey to the West.

With a release window set for summer 2024, the game's anticipation is at an all-time high. This partnership with McDonald's China serves as a brilliant promotional move, building even more buzz and allowing fans to immerse themselves in the game's universe ahead of its launch.

McDonald's China has a storied history of engaging with local culture and popular trends, consistently delivering unique, regionally inspired campaigns.

This latest venture with Black Myth: Wukong for the Mid-Autumn Festival further solidifies their commitment to connecting with Chinese consumers on a deeper level, blending beloved traditions with modern pop culture phenomena. Don't miss your chance to experience this legendary collaboration – it's an opportunity to savor the flavors of the Mid-Autumn Festival and get a taste of the Wukong epic before it even begins!