Carro Secures US$60M from Cool Japan Fund to Ignite Japanese Car Demand Across Asia Pacific
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- September 17, 2025
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Southeast Asia's dynamic automotive landscape is poised for a significant transformation! Carro, the region's premier AI-driven used car marketplace, has just announced a monumental US$60 million funding round. This substantial investment, spearheaded by the prestigious Cool Japan Fund, is strategically earmarked to dramatically accelerate the demand for beloved Japanese automobiles across the entire Asia Pacific region, marking a thrilling new chapter for both companies and car enthusiasts alike.
At the heart of Carro's impressive trajectory lies its unwavering commitment to innovation.
Leveraging cutting-edge artificial intelligence, the platform has fundamentally redefined the used car buying and selling experience, making it transparent, incredibly efficient, and supremely trustworthy. From seamless, integrated financing solutions to comprehensive insurance offerings and reliable aftersales support, Carro provides a holistic automotive ecosystem that meticulously addresses every facet of modern car ownership.
This complete, end-to-end approach has solidified its formidable position as a powerhouse across Singapore, Malaysia, Indonesia, and Thailand, consistently setting new benchmarks for the entire industry.
The Cool Japan Fund, a distinguished Japanese government-backed initiative dedicated to promoting exceptional Japanese products and services on a global scale, recognized Carro as the ideal strategic partner to actualize its ambitious vision.
Their investment is a clear and powerful testament to Carro's disruptive potential and its unparalleled ability to open vast new avenues for Japanese car brands. "We believe Carro is perfectly positioned to capture the immense, burgeoning opportunities within Asia Pacific's used car market," stated Kazushi Sano, COO of Cool Japan Fund.
"Their innovative, tech-driven approach will be absolutely instrumental in expanding the reach and enhancing the appeal of Japanese vehicles, especially given the strong cultural affinity and deep-seated brand loyalty for Japanese cars that exists throughout the region."
The Asia Pacific region consistently demonstrates a formidable appetite for Japanese cars, renowned globally for their exceptional reliability, fuel efficiency, and advanced technological features.
However, consistently accessing this market with both transparency and consistency has often presented challenges. Carro's sophisticated, digital-first platform is uniquely equipped to bridge this critical gap, connecting eager buyers with a meticulously curated selection of high-quality Japanese vehicles, all rigorously backed by Carro's stringent inspection and reconditioning processes.
This vital investment will empower Carro to further enhance its proprietary technology, significantly expand its inventory of desirable Japanese cars, and broaden its geographical footprint, making it effortlessly easier than ever for consumers to find and acquire their dream Japanese vehicle.
Aaron Tan, CEO and Co-founder of Carro, expressed immense enthusiasm and optimism about this pivotal partnership.
"This investment from Cool Japan Fund is not merely about capital; it's a powerful endorsement of our overarching vision and a strategic alignment of deeply shared goals," he remarked. "Their profound expertise and extensive network will prove invaluable as we decisively double down on accelerating the demand for Japanese cars across APAC.
We are incredibly excited to leverage this powerful partnership to deliver even greater value to our cherished customers and to drive sustainable, robust growth in a market that so profoundly reveres Japanese automotive excellence."
This strategic alliance undoubtedly heralds a truly transformative period for the entire APAC automotive sector.
With US$60 million in fresh capital and the unequivocal backing of a key Japanese institution, Carro is impeccably poised to not only meet but significantly exceed the surging demand for Japanese cars. By fostering deeper, more impactful connections between Japanese manufacturers, local dealers, and eager consumers, Carro and the Cool Japan Fund are charting an ambitious course for unprecedented growth and enhanced accessibility, promising a brighter, more connected, and highly efficient future for car ownership in the dynamic region.
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