Buffalo Shines on the Global Stage: Hosting a Pivotal International Travel Summit
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- February 09, 2026
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Global Travel Professionals Converge in Buffalo for Key Industry Summit
Buffalo recently welcomed travel industry leaders from around the world for the Connect THRIVE Summit, a crucial event aimed at boosting international travel to the United States and showcasing the city's remarkable revitalization.
Buffalo, New York, a city that just keeps surprising folks with its remarkable resurgence, recently found itself firmly in the international spotlight. For a few bustling days, our beloved city played host to a truly significant gathering: the Connect THRIVE Summit. And let me tell you, this wasn't just any conference; it was a pivotal moment for global travel, right here in Western New York.
This summit brought together an incredible mix of people – top-tier travel buyers from all corners of the globe and, crucially, a whole host of U.S. travel suppliers eager to showcase what our country has to offer. The whole thing was spearheaded by some big names in the industry: Brand USA, which is essentially our nation's destination marketing organization, and Destinations International, a global force dedicated to advocating for and supporting destination organizations worldwide. Their mission? Plain and simple: to supercharge international inbound travel to the United States. It's about opening up our borders, not literally, but certainly figuratively, to more visitors.
Now, you might wonder, why Buffalo? Well, it’s a question that answers itself once you’ve spent a little time here. Our city was chosen for a very good reason, reflecting its undeniable transformation. The organizers saw our vibrant downtown, the palpable energy, and that genuinely welcoming spirit Buffalo is famous for. Patrick Kaler, who leads Visit Buffalo Niagara, put it perfectly, really emphasizing how this isn't just a fleeting event. It's a chance to put Buffalo on the map, not just as a host city, but as a destination that global travelers should be considering. Think about the ripple effect: new visitors, more dollars circulating in our local economy, and a boost to our reputation.
Attendees, I hear, weren't just stuck in conference rooms either. They were encouraged to get out and explore, to truly experience the unique charm and hospitality of Buffalo. Imagine these influential travel professionals strolling through our historic districts, sampling our renowned food scene, and getting a real feel for what makes this place special. It's more than just networking; it's about forging connections, yes, but also about planting seeds for future partnerships and, ultimately, inviting the world to discover not just Buffalo, but the broader tapestry of the United States. It’s an exciting chapter, truly, in Buffalo’s ongoing story.
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