Breakaway Music Festival Returns to Its Roots with Visionary Founders at the Helm

In a thrilling turn of events for the music festival circuit, the visionary minds behind the wildly popular Breakaway Music Festival are reclaiming ownership of their beloved brand. Adam Lynn and Zach Ruben, co-founders of the festival, alongside new partner Andrew Brown, have successfully acquired the Breakaway brand from Elevation Festivals.

This strategic move marks a significant new chapter, promising an exhilarating expansion and renewed focus on the festival's unique identity.

This isn't merely a transaction; it's a homecoming. Lynn and Ruben, veterans in the live events space, originally launched Breakaway in 2013. Their innovative approach quickly established the festival as a must-attend event, known for its dynamic lineups and immersive experiences.

The festival was previously part of their company, Prime Social Group (PSG), which was acquired by Elevation Festivals in 2022. Now, just two years later, Lynn and Ruben have orchestrated its return to independent ownership, bringing Brown, a key executive from their team, into the partnership.

The newly formed ownership group is brimming with ambition, signaling a robust expansion strategy for Breakaway.

While the festival currently thrives in multiple cities across the United States, including Grand Rapids, Columbus, Kansas City, Charlotte, and Boston, the new leadership hints at a future with even more locations. This expansion isn't just about adding dots on a map; it's about carefully curating each event to maintain the high-quality experience and community spirit that defines Breakaway.

"We are incredibly excited to bring Breakaway back under our direct stewardship," stated Adam Lynn.

"This acquisition allows us to double down on our vision, ensuring that Breakaway continues to evolve and deliver unforgettable moments to our fans. With Andrew joining us, we're stronger than ever and ready to push the boundaries of what a music festival can be." Zach Ruben added, "The passion of our fans is what drives us, and this new chapter is all about enhancing that connection.

Expect more innovation, more incredible talent, and more of the unique energy that only Breakaway can offer."

The return to independent ownership provides the team with unparalleled agility and creative control. This means a greater ability to respond to audience desires, experiment with new concepts, and foster a deeper connection with the festival's loyal community.

Industry observers are keenly watching to see how Lynn, Ruben, and Brown will leverage this newfound independence to propel Breakaway to even greater heights in the competitive festival landscape. This is more than a business deal; it's a reassertion of artistic vision and a testament to the enduring power of live music experiences.