Brace Yourselves: Disney+ and Hulu Set for Another Price Hike in October 2025

Get ready, streaming fans! Disney is once again adjusting its subscription prices, with Disney+ and Hulu slated for another increase starting October 2025. This move is part of the company’s ongoing strategy to bolster the profitability of its direct-to-consumer streaming business, impacting millions of subscribers across the globe.

Subscribers to Disney+ Premium, the ad-free tier, will see their monthly bill jump from $13.99 to $14.99.

Meanwhile, the Disney+ Basic (ad-supported) plan will rise from $7.99 to $8.99 per month. For Hulu users, the ad-free experience is also getting pricier, going from $17.99 to $18.99 monthly. The ad-supported Hulu plan will see a more modest increase from $7.99 to $8.99 per month.

These adjustments also extend to Disney’s popular bundles.

The Disney Bundle Duo Premium, which includes ad-free Disney+ and Hulu, will climb from $19.99 to $21.99. The Trio Premium bundle, offering ad-free Disney+, Hulu, and ESPN+, will now cost $34.99, up from $32.99. Even the Duo Basic (ad-supported Disney+ and Hulu) and Trio Basic (ad-supported Disney+, Hulu, and ESPN+) bundles are not immune, rising to $9.99 and $15.99 respectively.

This isn't the first time Disney has adjusted its pricing structure.

The company has implemented a series of increases over the past few years, consistently citing the need to make its streaming division profitable and to continue investing in high-quality original content. While these hikes can be a tough pill for consumers to swallow, they are a common strategy across the streaming industry as platforms mature and focus shifts from rapid subscriber growth to sustainable financial health.

The increases come as Disney continues to face pressure to demonstrate a clear path to profitability for its streaming ventures.

With a vast library of beloved content and ongoing productions, the company is betting that the perceived value of its offerings will justify the higher price points. Subscribers will need to decide if their favorite shows and movies are worth the extra dollars come October 2025.