Bollywood Brouhaha: Ram Gopal Varma Slams FWICE Over Ranveer Singh Ad Controversy
- Nishadil
- May 31, 2026
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RGV Rips Into FWICE's 'Ridiculous' Action Against Ranveer Singh for International Ad Shoot
Filmmaker Ram Gopal Varma didn't mince words, vehemently criticizing the Federation of Western India Cine Employees (FWICE) for their non-cooperation directive against actor Ranveer Singh. RGV called their demands 'atrocious' and openly questioned their jurisdiction over an international ad shoot conducted during the initial COVID-19 lockdown.
Well, Bollywood's never short on drama, is it? The latest kerfuffle has none other than the ever-energetic Ranveer Singh caught in the crosshairs, and a rather outspoken filmmaker, Ram Gopal Varma, jumping fiercely to his defense. It all boils down to a rather peculiar situation involving an advertisement shot abroad during the initial throes of the COVID-19 lockdown, and the subsequent outrage from a major film body.
The Federation of Western India Cine Employees, or FWICE for short, decided to issue a non-cooperation directive against Ranveer. Their contention? That Singh had supposedly flouted rules by heading to Switzerland to film an ad when India was grappling with a strict lockdown. They felt it was particularly egregious given the immense struggles faced by local film workers back home, many of whom were out of work and financially strained. In their view, Ranveer's actions were a clear violation, and they even demanded a public apology from the star.
But RGV, a man notorious for his strong opinions and penchant for challenging the status quo, was having none of it. He took to social media, firing off a series of pointed questions that really poked holes in FWICE's claims. "What 'law' exactly did Ranveer Singh break?" he mused, openly questioning the very legal basis of FWICE's directive. He highlighted a crucial detail: the shoot happened abroad. Switzerland, to be precise, not some studio lot in Mumbai. This distinction, in Varma's eyes, was everything.
He pushed the point further, arguing quite effectively that if a shoot takes place in another country – let's say Antarctica for a bit of dramatic flair – how could FWICE possibly wield jurisdiction? Their mandate, he implied, primarily concerns Indian labour laws and conditions within the country. An ad filmed overseas, by this logic, falls outside their direct purview. It was a rather compelling argument against what he clearly saw as overreach.
Varma didn't stop there. He minced no words in calling FWICE's demand for an apology and their non-cooperation directive "ridiculous" and, even more strongly, "atrocious." He essentially painted the federation as acting like an overzealous "school principal," trying to dictate terms where they simply had no legal or logical standing. The whole affair, in his view, was utterly preposterous and a classic example of a body overstepping its boundaries.
It's also worth noting, as RGV subtly pointed out, that this entire controversy emerged well after the fact, considering the ad was shot during the first lockdown. Why the sudden indignation now? This timing added another layer of peculiarity to an already perplexing situation. In the end, it seems this is less about rules and more about a power struggle, with Ram Gopal Varma firmly siding with individual liberty and calling out what he perceives as unwarranted authoritarianism in the film industry.
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