At Least Pusha T Got One Coke Rap Into This Corporate Ad Track About Saving for Retirement

Pusha T has gone from dissing McDonalds to promoting long term financial independence in a new posse cut with Wyclef Jean , Lola Brooke, Flau’jae, and Capella Grey, “Paper Right,” that’s part of a new TIAA ad campaign . The song is kinda exactly what you’d expect from a don’t call it a jingle jingle for a financial giant focused on providing retirement services.

“Financial freedom is so fulfillin’,” Burke raps in her verse, “Generational wealth is what you show the children.” Pusha T basically does the same (“Rather build a legacy for my son, that’s important for him”), not that that precludes him from slipping in a quick coke rap, albeit with a positive message: “Old ladies warned us, so they ain’t have to mourn us/Street lords said, ‘Join us’/You could turn a brick to a Beamer, here some pointers/Nowadays, I’m ignoring ’em.” To promote the song, which was released today, Pusha, Burke, Wyclef, and Grey also performed it on The Tonight Show .

“Paper Right” is tied to TIAA’s efforts to promote retirement savings for Black workers, and a portion of the song’s proceeds will be donated to “First Generation Investors,” a non profit that teaches students how to invest. Pusha, of course, has never been one to shy from a little lucrative corporate sponsorship.

Early on in his career, he famously helped co write the McDonald’s “I’m Lovin’ It” jingle but claimed he only got paid a one time fee. A couple of decades later, he got back in the fast food commercial game on behalf of Arby’s, even dropping a couple of McDonald’s diss tracks. As for his non advertisement music, Pusha released his most recent album, the Grammy nominated It’s Almost Dry , in 2022.

His output was relatively low last year, though he did provide a song for Cocaine Bear soundtrack (obviously), and partnered with Phoenix for a remix of their song, “All Eyes on Me.”.