Apple Vision Pro launch ‘imminent’ — here's what we know

The highly expected Apple Vision Pro could be introduced in just a few weeks, as reported by sources familiar with the company's strategy. Bloomberg correspondent Mark Gurman predicts Apple's Vision Pro release to be "imminent," citing insider information. The prospective January 26 launch date, however, is still tentative. Gurman also hints at the possibility of the Vision Pro being available in-store by early February, aligning with prior launch conjectures. The original iPad was released on January 27, 2010, and since this date falls on a Saturday this year, it's speculated that Apple could be aiming to sync the Vision Pro's introduction as closely as possible to the iPad's, to show just how it values Vision Pro’s place in the broader product lineup. Apple unveiled the Vision Pro at the Worldwide Developer Conference last June. This mixed reality headset operates on Apple's visionOS software and offers a digital crown to toggle between VR and AR modes. The Vision Pro, functioning on Apple’s M2 and R1 chips, provides higher than 4K video quality in each eye and guarantees two hours of battery life. The headset's price is projected to be a staggering $3,499, as revealed by Apple during WWDC. Though the company also mentioned the sale of additional add-ons, specific pricing was not detailed. Initially, Apple only indicated a 2024 early year launch for the device. Given current insights, Gurman's sources could be right about a late January launch, but there's a chance it may not hit stores until February. The buying process for the Vision Pro might not be as straightforward as other Apple products. Prospective buyers will be required to visit an Apple Store for a fitting. Apple will also take the opportunity to guide customers through the basic features of the Vision Pro. Apple has been particularly reserved regarding essential aspects of the Vision Pro. However, as the launch date looms, expect more updates on the device, including price structure for accessories, scheduling appointments for purchase, and the definitive release date in the near future.