Apple TV+ and Services See Price Hike: What Subscribers Need to Know

Apple has officially announced a notable increase in the monthly subscription cost for its flagship streaming service, Apple TV+, moving the price from US$6.99 to US$9.99. This adjustment marks a significant 43% jump for subscribers eager to access Apple's growing library of original content, including critically acclaimed shows like “Ted Lasso,” “Severance,” and Oscar-winning films such as “CODA.”

The price changes aren't limited to Apple TV+ alone.

Other key services within Apple's ecosystem are also seeing a bump. Apple Arcade, the company's gaming subscription platform, is now US$6.99 per month, up from its previous US$4.99. Similarly, Apple News+, which offers access to hundreds of magazines and newspapers, has increased from US$9.99 to US$12.99 monthly.

For users who prefer to bundle their services, the Apple One packages have also been recalibrated.

The individual plan, which includes Apple TV+, Apple Music, Apple Arcade, and iCloud+ with 50GB storage, now costs US$19.95, up from US$16.95. The family plan, offering 200GB of iCloud+ storage and sharing for up to five people, has risen from US$22.95 to US$25.95. The top-tier Premier plan, which adds Apple News+ and Apple Fitness+ along with 2TB of iCloud+ storage, is now US$34.95, an increase from US$32.95.

These price adjustments come amidst a broader trend in the streaming industry where major players are increasingly raising subscription fees to offset production costs, invest in new content, and manage economic pressures like inflation.

Apple has been aggressively expanding its original programming slate, investing billions into creating high-quality, exclusive shows and movies to compete with established giants.

For existing subscribers, these new prices will take effect with their next billing cycle. The move signals Apple’s strategic focus on the profitability of its services segment, which has become an increasingly vital part of its overall business model.

While potentially unwelcome news for some consumers, the company is banking on the perceived value of its premium content and bundled offerings to retain its loyal user base.