Amul Delivers Sweet Relief: Price Slashes Across Popular Dairy Products Post-GST Cut

Good news is flowing from the dairy giant Amul, bringing a wave of relief and joy to millions of consumers across India! In a move set to make everyday essentials more affordable, Amul has announced significant price reductions on a wide range of its beloved dairy products, including refreshing Lassi, wholesome Buttermilk, creamy Dahi, and versatile Cheese.

This welcome development comes as a direct response to the recent adjustments in Goods and Services Tax (GST) rates, showcasing Amul's commitment to passing on benefits directly to its loyal customer base.

The genesis of these delightful price cuts lies in the GST Council's recent decisions aimed at streamlining the tax structure for essential food items.

Crucially, pre-packaged and labelled curd, lassi, and buttermilk have been entirely exempted from the 5% GST that was previously levied. Furthermore, the GST rate on cheese, a popular staple in many households, has been significantly lowered from 18% to a more palatable 12%. These pivotal changes, which came into effect on July 18th, have provided Amul with the perfect opportunity to adjust its pricing strategy, ensuring that consumers reap the rewards of the revised tax regime.

Consumers can now look forward to more savings on their daily dairy purchases.

For instance, the popular Amul Lassi (200ml pack), previously priced at Rs 20, will now be available for just Rs 19. Similarly, the convenient Amul Buttermilk (170ml pouch), a perfect thirst quencher, sees its price drop from Rs 10 to Rs 9. Households that rely on Amul Dahi will be pleased to find the 400gm pack now retailing for Rs 65, down from Rs 70.

Cheese lovers also have reason to celebrate, with the Amul Cheese (200gm slices) now priced at Rs 140, a noticeable reduction from its earlier Rs 150.

This strategic decision by Amul not only lightens the financial burden on consumers but also reinforces the brand's position as a champion of affordability and quality.

In an era where rising costs are a constant concern, such initiatives provide much-needed respite, ensuring that essential dairy products remain accessible to all. Amul's proactive response to the GST changes underscores its deep understanding of consumer needs and its dedication to contributing positively to the economic landscape, making every purchase a little sweeter and more satisfying for the end-user.