Amazon Prime Tees Up a New Era: The Masters Heads to Streaming in 2026

In a landmark deal that's set to send ripples through the world of sports broadcasting, Amazon Prime Video has reportedly secured the exclusive streaming rights for The Masters Tournament, golf's most revered major, beginning in 2026. This monumental move positions Amazon at the forefront of the evolving media landscape, firmly cementing its ambition to dominate live sports content and offering a completely new way for fans to experience Augusta National's hallowed grounds.

For decades, The Masters has been synonymous with traditional network television, its broadcast a cherished, almost sacred annual event.

The transition to a streaming-first platform, even if supplementary to traditional TV in some regions, represents a significant shift for one of sport's most exclusive properties. It underscores a broader trend where tech giants are investing heavily in premium live content to attract and retain subscribers, recognizing that live sports remain a powerful draw in a fragmented media environment.

Sources close to the negotiations suggest that the multi-year agreement will grant Prime Video extensive coverage, potentially including exclusive early-round play, featured groups, Amen Corner feeds, and innovative interactive viewing options that traditional broadcasts often can't provide.

Imagine leveraging Amazon's X-Ray feature to instantly access player stats, course details, or even order Masters merchandise directly from your screen – the possibilities for an enhanced viewing experience are vast and exciting.

This acquisition is a massive win for Amazon, adding a jewel to its growing sports crown that already includes NFL's Thursday Night Football and various international sports.

Securing The Masters, an event renowned for its prestige, global appeal, and limited broadcast windows, provides unparalleled brand visibility and a clear statement of intent. It signifies that no sporting event, no matter how traditional, is immune to the digital transformation.

Golf fans will undoubtedly have mixed reactions.

While many will welcome the convenience and potential for advanced features offered by streaming, others may lament the fragmentation of sports viewing and the necessity of yet another subscription. However, the move is a clear indicator of where sports consumption is heading: a more personalized, on-demand, and digitally integrated experience.

The 2026 Masters will not just be a golf tournament; it will be a spectacle of a new era in sports broadcasting, delivered straight to your Prime Video screen.