A Pulse Returns: Why In-Person Travel Expos Are Thriving, and What's Next for Granite

In a world increasingly dominated by pixels and virtual meetings, there’s something undeniably invigorating, perhaps even deeply human, about gathering face-to-face. And for once, it seems Canada’s travel industry wholeheartedly agrees. Granite Travel Trade Expos, led by the indefatigable Tony Fragapane, just wrapped up what frankly can only be described as a phenomenal run across the nation, proving that the desire for real connection, for a genuine handshake, is not just alive, but thriving.

Imagine this: over 1,500 travel agents, from coast to coast, stepping away from their screens to immerse themselves in a vibrant hub of education, networking, and — let’s be honest — good old-fashioned camaraderie. That’s precisely what happened. These aren't just numbers on a spreadsheet; these are professionals, hungry for knowledge and connection, all eager to meet the very suppliers who shape their clients' dreams. The feedback? Overwhelmingly positive, you could say, from both the agents looking for insights and the suppliers showcasing their latest offerings.

But what makes these expos so special, really? It’s not just about pushing products; it’s about creating an environment. Granite has, quite cleverly, cultivated an intimate setting, a space where meaningful conversations can truly blossom. There’s a palpable energy in these rooms, a sense of shared purpose that sometimes gets lost in the digital ether. Agents don’t just attend; they engage, they learn, and perhaps most importantly, they feel seen and heard. It’s a testament to the idea that, in this business, relationships are, in truth, everything.

And just when you thought things couldn't get more exciting, well, they do. The momentum, it seems, is only building. Looking ahead, 2025 is already penciled in for an even broader reach, with a slate of new cities poised to welcome the Granite experience. It’s a clear signal that this isn't just a fleeting trend; it’s a strategic, and honestly, much-needed revitalization of how the travel trade connects.

But here’s the kicker, the truly ambitious stroke: 2026. Mark your calendars, because that year, for its tenth anniversary, Granite is going big. Really big. We’re talking Toronto, a projected gathering of 3,000 to 5,000 agents — imagine the buzz! — all converging with around 200 suppliers. It's set to be a spectacle, a landmark event, a testament to Fragapane’s unwavering belief in the power of coming together. And yes, while the format might expand, that core essence of connection, of community, will surely remain.

Because at the end of the day, isn't that what travel is all about? Connection. Experience. And really, bringing people together. Granite Travel Trade Expos are not just hosting events; they're fostering a community, one enthusiastic conversation, one genuine smile, and one crucial connection at a time. It’s a powerful reminder that some things, some truly vital things, are just better done in person.