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A New Era for Buffalo Sports Media: Pegula Shifts Gears

  • Nishadil
  • October 28, 2025
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  • 2 minutes read
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A New Era for Buffalo Sports Media: Pegula Shifts Gears

Well, wouldn't you know it? A rather significant shift just landed right here in the heart of Buffalo's sports world, quietly, almost with a whisper, then a full-blown announcement. Terry Pegula, the man synonymous with both the mighty Bills and our beloved Sabres, has made a move that, frankly, reshapes quite a bit of the local media landscape. It's not every day, after all, that such a foundational piece of the 'One Buffalo' empire changes hands.

What exactly happened? In truth, Pegula has sold off a controlling — meaning majority — interest in what was essentially his media arm, the entity known until recently as 'One Buffalo Media.' And who stepped up to the plate, you might ask? Two very familiar, very trusted faces: Mark Preisler and Brent Rossi. They've formed a brand-new, entirely separate company to take the reins, a rather bold move if you think about it. These aren't newcomers, mind you; both have been deeply intertwined with the Pegula organization for years, for a very long time, in fact, handling a huge swath of the operational and business side.

So, what does this new outfit now control? Oh, pretty much everything media-related for our two major teams. We're talking about the crucial broadcast rights, those radio waves that carry our play-by-play calls, the digital platforms you refresh constantly for news, and even — yes, even — the sponsorship sales that keep so much of the local sports ecosystem humming along. It's a comprehensive package, you could say, a genuine transfer of the media engine for the Bills and Sabres.

But why now, you might be wondering? And that's a fair question. While the financial specifics, as is often the case with these private deals, haven't been laid bare, the underlying motivation seems rather clear: Terry Pegula wants to, perhaps needs to, narrow his focus. With the incredible complexities of owning not one but two professional sports franchises, especially with stadium deals and team performance constantly under scrutiny, perhaps this was a way to truly concentrate on the on-field and on-ice product. And, honestly, it might also free up a good bit of capital, which in the high-stakes world of sports ownership, is never a bad thing.

Under this fresh banner, Preisler will step into the CEO role, a natural progression given his deep history with PSE. Rossi, for his part, will serve as President and Chief Operating Officer. They're not just taking over a business; they're inheriting a legacy, and with it, a huge responsibility to the fans and the teams.

For the everyday fan, will things feel drastically different right away? Probably not in the most immediate sense, since the same experienced hands are guiding the ship, albeit from a slightly different dock. Yet, it does signify a genuine turning point for Buffalo's sports media. It’s a moment that could, in time, usher in new approaches, new innovations in how we consume our beloved Bills and Sabres content. It’s exciting, in a way, to think about the possibilities, but also a reminder that even the biggest empires evolve.

So, while Terry Pegula retains a minority stake, a gesture of continued connection, this is a very real, very tangible shift. A new chapter, you could say, has just begun for how Buffalo experiences its sports — and that, my friends, is truly something to watch.

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