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A Horizon Brightens: BC Travel Agents See a Glimmer of Their Golden Era's Return

  • Nishadil
  • November 05, 2025
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  • 3 minutes read
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A Horizon Brightens: BC Travel Agents See a Glimmer of Their Golden Era's Return

A whisper of hope, finally a tangible roar, has swept through British Columbia's travel agencies. And honestly, who could blame them? For years now, the vibrant, often bustling, segment of Chinese group tours — a true backbone for many — had been, well, simply missing. But then came the news, a lifeline really, from Beijing: group tours to Canada are back on the itinerary.

You could say it's been a long time coming. The pandemic, naturally, threw a wrench into everything global, and diplomacy's own twists and turns only compounded the issue, leaving many in the Canadian tourism sector, especially those catering to the Chinese market, adrift. The Approved Destination Status (ADS), a key agreement from 2010 that made group travel from China so much smoother, had even been quietly, unceremoniously, revoked back in March. Imagine the collective sigh of relief, then, when it was quietly, perhaps even sheepishly, reinstated.

For agents like Ricky Poon of Sunrise Holidays in Richmond, it’s more than just a policy change; it’s a potential renaissance. He told a reporter, his voice likely tinged with a mix of excitement and weariness, that the news was, and I quote, "huge." He expects inquiries to pick up, and honestly, we should too. The Chinese market isn’t just any market; it’s a substantial one, known for its significant spending, especially during those shoulder seasons when other tourists might be few and far between. It really helps to fill the gaps, you see.

Daisy Wong, who leads the Canada National Travel and Tour Association, echoes this sentiment, though with a healthy dose of pragmatism. The enthusiasm is there, no doubt. But for the return to truly feel like the good old days, we're talking about more than just an announcement. We need the infrastructure to catch up. And that means flights – more of them, direct ones preferably – and, crucially, smoother, faster visa processing. Because let's be real, a three-month wait for a visa just won't cut it when the world is opening up and destinations like Australia, the UK, or even the USA are vying for the same travelers.

It’s a cautious optimism, you see, a feeling tempered by years of uncertainty and the very real challenges still ahead. This isn’t a switch being flipped back to 2018 overnight, when Chinese visitors poured C$622 million into Canada's economy. No, this is a slow, deliberate climb back up. But for once, for the first time in what feels like ages, the path forward for BC's travel agents looks decidedly, wonderfully, clearer.

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