A Champion Partnership Continues: AFA and Xtrend Forge Ahead into Third Year of Success

In a powerful testament to a truly winning collaboration, the Argentine Football Association (AFA), home to the reigning world champions, and Xtrend Global are thrilled to announce the extension of their highly successful regional sponsorship for a remarkable third consecutive year. This renewal solidifies a dynamic partnership that has consistently delivered outstanding results and reinforced AFA’s global footprint, especially across key markets in Asia, Africa, and Oceania.

Since its inception, Xtrend Global has proudly served as AFA’s Official Regional Sponsor in these vital territories.

Over the past two years, this collaboration has not only amplified AFA’s brand presence but also deepened its connection with an immense and passionate fanbase far beyond Argentina’s borders. The continuation of this alliance underscores a shared vision for excellence, growth, and an unwavering commitment to the beautiful game.

Leandro Petersen, AFA's Chief Commercial & Marketing Officer, expressed immense pride and satisfaction regarding the enduring relationship.

"We are incredibly proud to continue our association with Xtrend Global for a third year," Petersen stated. "This partnership reflects our strategic goal of global brand positioning and growth, bringing the passion of Argentine football closer to our millions of fans worldwide. Xtrend's consistent support and commitment have been instrumental in our success, and we eagerly anticipate achieving even greater milestones together."

Echoing this enthusiasm, Michael Ren, CEO of Xtrend Global, shared his excitement for the journey ahead.

"Renewing our partnership with the Argentine Football Association is a moment of great pride for Xtrend Global," Ren commented. "Our collaboration is founded on shared values – a relentless pursuit of excellence, profound passion, and unparalleled performance. As we embark on this third year, we look forward to reaching new heights, further engaging with football enthusiasts, and continuing to share the spirit of champions with our global audience."

The strategic alliance has proven mutually beneficial.

For AFA, it represents a crucial pillar in its ambitious global expansion strategy, leveraging Xtrend's regional expertise to connect directly with supporters and foster new loyalties. For Xtrend, the association with a powerhouse like the Argentine National Team provides unparalleled brand visibility and aligns its identity with sporting triumph, dedication, and the global appeal of world-class football.

As the AFA and Xtrend Global embark on another year of this remarkable journey, the future looks exceptionally bright.

This extended partnership promises to continue fostering innovation, driving engagement, and celebrating the universal language of football, further cementing both entities' positions at the pinnacle of their respective fields.